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There are 1.09 billion websites on the internet. But, only a few webs can rank at the top of the chain. Here are 7 common mistakes web developers and business owners make which hold them back from achieving their full potential.
Inadequate Testing:
Before officially launching a website, one should first test it. Not testing your web, and that too across multiple devices can lead to adverse consequences. Also, it’s important to keep your web code organized at all times. Bad Code can lead to bugs and poor user experience.
It is mandatory to give various commands and input multiple types of data in order to test every aspect of the website. Make sure:
- Your web runs smoothly across various browsers.
- Your web and images load almost instantly.
- Verify whether links are operational or broken, which decreases your credibility.
- Ensure that the web’s written content is easy to read and comprehend for the user.
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Not Paying Attention to Technical SEO:
Technical SEO is based on user experience and visibility to rank your website in the search engine. TSEO ensures that all the content on your web page is properly maintained. Here are some aspects that improve technical SEO include:
- Improving site speed.
- Creating a responsive design that is mobile-friendly.
- Proper use of permalinks and meta tags.
- Informative and captivating content that hooks the audience.
- Ensuring that search engines can easily crawl through your website.
Not Utilizing Responsive Designs and Style Guides:
Responsive Design:
A responsive design means optimising your website in a way that it can change its design depending on the device it is viewed from. Not doing so puts a bad impression of the brand towards the audience. This leads to:
- Low SEO ranking as the web is not mobile-friendly.
- Less visibility as 50% of the internet’s traffic is on mobile phones.
- Increased cost as one has to make several designs of the web for each type of device.
Style Guide:
A style guide is a document that includes all the design elements of a brand; from the colour scheme to fonts, to the use of images, literally everything! Without it:
- Things don’t complement each other and everything looks separate and unfitting.
- The designing process gets slow and a lot of resources are wasted.
- There is no quality control which leads to poor brand identity in the market.
Not Backing Up Data:
The information of your company, employees and customers is sacred. In the case of system failure or cyber security breach, all the data might get lost. This means you have less data to run ad campaigns and target the right audience. In short, you missing out on A LOT of revenue! Also, restoring data is costly and takes time.
So, it’s better to install storage devices that can keep all the data safe and accessible. Moreover, use firewalls and install heavy anti-virus software to avoid getting your data stolen. Remember, data security should never be compromised!
Fail to Verify User Input:
Data verification and validation include checking the relevance and accuracy of the data provided by the user. Failure to do so might lead to:
- Cross-Site Scripting; When the attackers inject malicious code into the content of the web to steal data or mislead the users to a harmful source.
- Cross-Site Request Forgery; When attackers impose an action on the user which they don’t want to perform.
- SQL Injection; When the attackers interfere with the queries that a web makes to its database.
All this can be avoided by using a firewall to block all malicious codes. Or use a blacklist-whitelist system to filter out inputs that are not authentic. Also, keep your software updated and perform routine checks to take care of any threats or exposures in the code.
Not Optimizing Web Performance (One of the biggest common mistake):
Optimising web performance is mandatory. Remember, your website is the face of your brand. A slow, buffering website simply means a lost customer. So here are some measures you can take to improve web performance:
- Optimizing images and media so it runs faster and doesn’t put a load on the web server.
- Prevent 301 redirects by using HTTPS instead of HTTP for every webpage.
- Using a Content Delivery Network (CDN) so your content is spread across multiple servers and people have faster access to it.
- Remove unwanted whitespace and comments. Also, minimise JavaScript and CSS files to reduce file size.
- Enable caching to improve web loading times for repetitive customers.
Outdated Technology:
Using outdated software and hosting platforms can prove to be straight-down bad for your website. Also, copying/pasting codes can cause cyber security issues, slow down performance and even result in frequent system failures. Copied code is difficult to edit to your preferences and demands high maintenance.
Instead, the best practice is to hire someone who can write original code dedicated to your website, which is beneficial in the long run! Someone who can use proper tools and plugins to bring out the best in your website.
With over 300 successful projects and 1000+ issues resolved, I can help you unlock your brand’s true potential. I will take care of every problem we face along the way with the use of the latest technologies. Also, your preferences are my priority because, with me, it’s all about YOU!
Hit me up on WhatsApp with your preferences and we’re good to go!